I've never been someone to send a lot of money on watches, so my first thought when I saw a $350 watch band was that Apple was up to it's usual tricks of selling accessories at an extreme premium. I'd used another brand link bracelet on my previous Apple Warch, but I decided to splurge a bit on this band when I received an unexpected bonus at work.Upon opening the package, I quickly realized what all the fuss was about.The first thing I noticed was how thin the band was and how tight the manufacturing tolerances were. There are very tight gaps between links, and they are consistently spaced.The toolless mechanism for removing links is ingenious. Link removal is quick and it's very easy to reattach links securely.The finish is great. It looks like the premium product it is. I've worn this band every day for several months, and haven't noticed any wear and tear.I'd certainly recommend this band to anyone looking to class up their Apple Watch a bit. It probably wouldn't be the best for wearing while doing physical activity though as it does move around a bit on your wrist. You can make it tighter, but I don't think it would be comfortable for long periods being that tight.